I gave this presentation at the 2015 SLC|SEM Digital Marketing Conference. I'm always grateful to have the opportunity to speak at conferences and the folks who run SLC|SEM are great people.
The deck outlines some of the biggest mistakes I felt I made/contributed to, during the recent DeseretBook.com replatforming project that has consumed me for the past year.
Mistakes
- No Dedicated QA or stable staging environment
- Performance / load testing was not performed on checkout
- Marketing team didn't have a good understanding of the new promotions engine
- Didn't obsess over old external and internal links
- Didn't understand the SEO impact when switching from http to https
See the original presentation below.
Some tweets from the conference:
When changing ecommerce platforms you need to create a culture around revenue impact. @robkellas #slcsem #dmc2015
— SLC SEM Prof Org (@slcsem) September 2, 2015If you want to flourish, you have to understand the systems people use & how they’re using them to accomplish a goal @DuaneForrester #SLCSEM
— SLC SEM Prof Org (@slcsem) September 2, 2015People don't hire you to work. They hire you for results. @RickGalan #slcsem
— Rob Johnson (@robkellas) September 2, 2015Put equal time in distributing content as creating content #SLCSEM #dmc2015 @JordanKasteler
— Dan Bischoff (@DanBischoff) September 2, 2015Ownership = Making promises + Seeing them through #slcsem via @RickGalan
— Robert Brady (@robert_brady) September 2, 2015Not an empty seat in the house! As expected, @cyrusshepard is killing it at #slcsem this morning! #DMC2015 pic.twitter.com/wCjCgdUtGd
— Ryan Nadeau (@dealership) September 2, 2015