Hi, I'm Rob
I'm a Principal Technical Program Lead at Wyze Labs, Inc., with 17.8 years of professional experience. My areas of expertise include ecommerce, subscriptions, web and mobile development, solutions architecture, and big data analytics.
Seattle, WA
Speaking events
Timeline
Principal Ecommerce Technical Program Lead
Wyze Labs, Inc. current 2+ yrs
Architected D2C ecommerce transformation, owned performance, and budgets, devised revenue growth strategies, analyzed ROI, boosted online traffic and conversions, optimized UI/UX.
VP of Digital
Deseret Book Company 3 yrs
Led cross-functional teams to achieve 200% revenue growth through ecommerce strategy, digital content expansion, app launches, custom apps, AWS implementation, and SaaS integrations.
Director of Ecommerce
Deseret Book 6 yrs
Introduced digital subscriptions, grew LTV by 43%, led single-page headless checkout, boosted ship-to-store, managed ETL, and tripled food sales with tech solutions.
General Manager
Ok.com 1 yr
Led TV/film proposal, product, design, community engagement, and business development. White-labeled across 17+ news media outlets, creating a successful licensable Saas product with multiple revenue streams.
Product Manager
DDM 3 yrs
Boosted Utah newspaper's organic traffic by 147% with technical SEO and Google News optimization. Trained staff and developed proprietary tools for targeted news coverage.
Adjunct Faculty
BYU-Idaho 1 yr
Created a syllabus for "New Media Strategies and Tactics" course, integrated into core Communication major. Covered web topics, hands-on learning, and significant traffic growth for students.
