Principal Ecommerce Technical Program Lead
Wyze Labs, Inc. current 2 YRS
Architected D2C ecommerce transformation, owned performance, and budgets, devised revenue growth strategies, analyzed ROI, boosted online traffic and conversions, optimized UI/UX.
VP of Digital
Deseret Book Company 3 yrs
Led cross-functional teams to achieve 200% revenue growth through ecommerce strategy, digital content expansion, app launches, custom apps, AWS implementation, and SaaS integrations.
Director of Ecommerce
Deseret Book 6 yrs
Introduced digital subscriptions, grew LTV by 43%, led single-page headless checkout, boosted ship-to-store, managed ETL, and tripled food sales with tech solutions.
Ok.com 1 yr
Led TV/film proposal, product, design, community engagement, and business development. White-labeled across 17+ news media outlets, creating a successful licensable Saas product with multiple revenue streams.
DDM 3 yrs
Boosted Utah newspaper's organic traffic by 147% with technical SEO and Google News optimization. Trained staff and developed proprietary tools for targeted news coverage.
BYU-Idaho 1 yr
Created a syllabus for "New Media Strategies and Tactics" course, integrated into core Communication major. Covered web topics, hands-on learning, and significant traffic growth for students.