Hi, I'm Rob and this is a picture of me.

Hi, I'm Rob and I make ideas happen.

I'm a Principal Technical Program Lead at Wyze Labs, with 18 years of experience. I create solutions for ecommerce, subscriptions, web, mobile, architecture, and big data.

Seattle, WA

Speaking events

  • Up Next in Commerce from Mission.org
  • Solidus Conf
  • Intersect 3.0
  • Utah Digital Marketing Collective
  • Amazon Selling Partner API DevSummit 23

Timeline

Principal Ecommerce Technical Program Lead

Wyze Labs, Inc. current 3+ yrs

Architected D2C ecommerce transformation, owned performance, and budgets, devised revenue growth strategies, analyzed ROI, boosted online traffic and conversions, optimized UI/UX.

5

VP of Digital

Deseret Book Company 3 yrs

Led cross-functional teams to achieve 200% revenue growth through ecommerce strategy, digital content expansion, app launches, custom apps, AWS implementation, and SaaS integrations.

4

Director of Ecommerce

Deseret Book 6 yrs

Introduced digital subscriptions, grew LTV by 43%, led single-page headless checkout, boosted ship-to-store, managed ETL, and tripled food sales with tech solutions.

3

General Manager

Ok.com 1 yr

Led TV/film proposal, product, design, community engagement, and business development. White-labeled across 17+ news media outlets, creating a successful licensable Saas product with multiple revenue streams.

2

Product Manager

DDM 3 yrs

Boosted Utah newspaper's organic traffic by 147% with technical SEO and Google News optimization. Trained staff and developed proprietary tools for targeted news coverage.

1

Adjunct Faculty

BYU-Idaho 1 yr

Created a syllabus for "New Media Strategies and Tactics" course, integrated into core Communication major. Covered web topics, hands-on learning, and significant traffic growth for students.

Employment & partnerships

  • Wyze: Making great technology accessible to everyone
  • Amazon Buy with Prime
  • Amazon.com logo
  • Shopify Plus+
  • Pixametrics
  • Solidus: Open Source Ruby on Rails eCommerce
  • Deseret Bookshelf iOS + Android
  • Workfront
  • Deseret Book
  • Deseret Management Corporation
  • Deseret News
  • Deseret Digital Media
  • KSL