Shopify Permalinks: Increase conversions and subscription attachment

Learn how to add selling plans to your Shopify permalinks

Rob Johnson

By Rob Johnson

Mon Sep 18 2023

Are you looking to make the most out of your Shopify store's marketing and enhance your sales? Shopify has introduced a powerful new feature that allows you to create cart permalinks. This means I can now direct customers to my Shopify checkouts or online store cart with pre-loaded items. What's more, I can also append query parameters to these permalinks to include additional information and attribute orders to my sales channel. In this guide, I'll walk you through the process of creating these cart permalinks and even show you how to add a selling plan and a discount code to an item.

Creating Cart Permalinks,5678:1

In this URL, you can see that I'm adding items to the cart. Each item is represented by a unique identifier followed by a colon and the quantity. In this case, I'm adding two items to the cart. It's as straightforward as that! Customers clicking on this link will find their cart pre-populated with the selected items.

Adding Additional Information

But what if you want to do more with your cart permalinks? You can append query parameters to the URL to include additional information. Here's an example:{variant_id_1234}:1,{variant_id_5678}:1?selling_plan=555&discount={DISCOUNTCODEHERE}

In this URL, I've added two query parameters: selling_plan and discount. This is where the magic happens. By specifying a selling plan, you can attach a subscription to the line item and adding a discount code can help with increasing your checkout conversion rate.

What About Selling Plans?

One thing to note is that Shopify's documentation might not cover how to add a selling plan to an item in detail. However, with the method I've shown you, you can easily incorporate selling plans into your cart permalinks. Just make sure to include the selling_plan query parameter followed by the plan's identifier.


Shopify's new cart permalink feature is great for creating simple URL's that provide a seamless shopping experience for customers. By creating custom cart permalinks with added information like selling plans and discount codes, you can take your e-commerce strategy to the next level. So, go ahead, experiment with these powerful links, and see how it help improve your Shopify store metrics!

For more detailed information, you can refer to the official Shopify documentation.

Shopify had an old way of creating permalinks. Check it out »
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